Building embedded insurance for rental businesses

Protection against damage, loss and theft, built into the rental platforms businesses already use.

In development: not yet available

Rental runs on trust

Rental businesses put valuable kit in customers' hands every day. When an item comes back damaged, or doesn't come back at all, the cost lands on the business, and so does the time spent chasing it. That risk shapes what businesses are willing to rent, and to whom.

What we're building

We're working with rental platforms to build insurance into how businesses rent: chosen at the point of booking, with no separate process to manage.

  • EmbeddedPart of the booking flow on the platforms businesses already use.
  • Per bookingPriced for each rental, so cost follows activity.
  • Built on good controlsDesigned around ID checks, condition records and item tracking.

Why insurance, not a guarantee?

Many platforms offer their own guarantees or damage protection. These can be useful, but they work differently from insurance.

Platform guarantees

  • Often discretionary
  • Usually capped
  • Only as strong as the business standing behind them

Insurance

  • A contract with clear terms
  • Defined rights to claim
  • Backed by insurers' capital

For businesses renting out valuable equipment, that certainty matters.

Rental platforms

If you run a rental platform and want to explore building protection into your product, we'd like to talk.

Talk to us about partnerships

Our insurance products are in development and not yet available.